As the world becomes increasingly intertwined, PfAL 5 scholar Susan Poni Lado reflects on the role of mass media in spreading culture globally in the Africa at LSE blog.

In an age of globalisation, the culture of both people and mass media is fluid. We have the inclination to appropriate it, mis-appropriate it and dis-appropriate it all at once. But what of those who live in the bubble of third culture?

After reading We Need New Names by NoViolet Bulawayo – who presented a dystopian reflection of her time as a child in war-torn Zimbabwe, followed by an account about the rest of her formative years growing up in the USA and having to acclimatise to the culture while at the same time pulling at the memories and remembrances of her beloved Zimbabwe (which she playfully terms: paradise) – I was prompted, if not inspired, to reflect on how third culture kids (or TCKs) relate to the world and how the physics of social norms can create new cultures through norm proliferation made ever so easy through the zenith of social media.

Read the full article in the Africa at LSE blog.